Billion-dollar fast fashion company, Forever 21, is reportedly filing for bankruptcy.
This event seems to confirm suspicions that their signing of the Fast Fashion pact two weeks ago was most likely a greenwashing tactic, a last ditch effort to save themselves from their inevitable demise.
Reactions to the news have been mixed. Some consumers have been disappointed to hear that the brand they regularly purchase inexpensive clothing from is likely to close.
On the other hand, many consumers are rejoicing, and reflecting upon the many issues the company has. Not only is the store is infamous for its bizarre collaborations, poor organization skills and inaccurate sizing, it also has a history of producing inexpensive items, lowering costs by cutting corners on labor standards and material quality.
Perhaps Forever 21’s dwindling success is due to consumers’ growing awareness of the harmful effects of fast fashion on the environment, and on the workers producing the clothing.
In that case, we can hope to see other fast fashion giants going under as well. I think this particular event proves that the landscape of fast fashion can’t necessarily change – a business model built on inexpensive production won’t be able to continue to sell inexpensive products with more ethical practices.
Slowing Down Fashion 
One thought on “Goodbye & Good Riddance, Forever 21”